This is a great story…….though one you’re going to have to spend a bit more time getting into Journal shape. It isn’t that it’s poorly done — to the contrary, it’s well written, clearly thought-through and remarkably well reported. It just isn’t presented in that venerable Journal style — and I doubt I have to tell you how we automatons on the desk feel about the sanctity of Journal Style.
As he leaves the WSJ, Mark Schoofs shares “the clearest roadmap I’ve ever seen on how to write a Page One story” - an email he received from colleague Bill Spindle.
Notes