Waze for Android has grown strongly right alongside Google Maps for Android over the last couple years because the two services address very different use cases,” Bardin explains. “We focus on the daily drive to work — avoiding traffic jams and hazards on a route you know — while Google helps you find places outside of your daily routine. Nobody uses Google Maps to get to work, because it doesn’t bring any particular value there in the way Waze does.
That’s what Noam Bardin told me last year. Google was also the only mapping service that he expressed respect for, due to the thorough way they collect data.